The holiday season is in full swing, and small business owners are working relentlessly to compete for customers and finish the year with robust sales growth. While Black Friday, Small Business Saturday and Cyber Monday presented marketing opportunities for businesses, the holidays are just getting started and your marketing efforts should not end there.
Here are three marketing tips for small business owners that you can do right now:
1. Offer a “Thank You” Reward to customers who already gave you their hard-earned money this holiday season: It’s always a good idea to show your appreciation towards your customers, and now is the perfect opportunity to say thank you for their business by rewarding their loyalty to you. Send them a “Thank You” direct mail postcard with a strong call to action with something meaningful such as $10 off their next purchase (either in store or online if it applies to your business model). Because this is a “Thank You” reward, you should keep the offer simple and not have any strings attached. Recipients of such an offer will be happy to save that little something extra this holiday season, which increases their likelihood to act on it and revisit your business.
2. Send custom holiday greeting cards with sincere messages: It’s not too late to have holiday greeting cards designed, customized, printed, and mailed to your customers. During this time of year, people enjoy receiving holiday cards. What better way to stand out than to have a card delivered to your customers? Make sure your card’s message is meaningful and sincere, and if you are able to do so, include a handwritten message to add that special personal touch.
RELATED: Sincerity Blends with the Ink on REAL Greeting Cards, Signed by Your Own Hand – READ MORE
3. Pick one or two branded promotional items and give them away: Tis the season of giving, and promotional products are the perfect way for small business owners to give back while also further building that relationship between customers and their brand. There are thousands of promotional items that can be produced specifically for your business, from calendars and candy tins to custom branded apparel and mobile phone power banks. No matter which items you choose to give, the response from your customers is sure to be one of gratitude.
Pro Tip: NOW is the perfect time to send custom printed edible items to your colleagues and customers! Tasty treats such as chocolates, individually wrapped candies, mints, and popcorn tins are a great way to show your colleagues and customers that you care. Bring branded edible items to your networking events or dish them out to your clients at meetings and you will be sure to make a lasting impression this holiday season.